Cats Hostels unveils its new image and gives some clues about its expansion plan

12 meses ago  •  By  •  0 Comments

Unique accommodations with the Cats magic, a differentiated design, very affordable prices and unbeatable locations with multiple leisure activities created to share local knowledge with our guests and ensure fun during their stay.

Jaime Herrero, COO of EXCEM Hospitality stated, ”Cats Hostels is proud to be a pioneer in the hostel sector and to evolve according to the needs of our guests. Innovation is part of our DNA, and we are working to bring the magic of Cats to the European market as well.”  Herrero further summed up the scope and objectives of the new strategic plan that the company presented to over three hundred guests during the re-opening party of Cats Hostel Madrid Sol as “something the industry has never experienced in a unique environment, at very affordable prices and in the centre of the most interesting tourist cities.”

Content more than furnishings, designed by Oscar Mariné

The fresh, new image of the company was presented by the prestigious designer Oscar Mariné on March 21st at the re-opening party for the flagship Cats hostel. Following more than 15 years of successful business operations in Spain, Cats Hostels began it’s international expansion in 2018. The new image designed by Mariné will seek brand differentiation based on the authentic versus the thematic, focusing on content  rather than on the furnishings. As a result, all the buildings to be opened in the future will bear the Cats seal, but will also contain specific local elements from each destination that will make it a unique refuge from which to explore the city.

Guests can enjoy Cats Hostels in more European cities

The next Cats chain property to experience the evolution will be Cats Hostel Porto, acquired in October 2018. The building, in the Porto city center, has more than 160 beds in rooms of various sizes and layouts, all with private bathrooms, a highly competitive differentiating factor in the sector.

Cats Hostels, sole operator of EXCEM SITUR

EXCEM SITUR has 35 domestic and international investors. Over 40 million euros has been invested so far in the purchase of four assets since  operations began in 2017, with all assets operating under the Cats Hostels brand. Three of them are in Madrid and one in Porto. The imminent purchase of an asset in Lisbon will consolidate the group’s presence in the Portuguese market.

Advanced negotiations are underway to acquire buildings and open hostels soon in Lisbon, Malaga, Seville and Prague. SITUR’s average investment will be between t12 and 14 million euros per city.